Wrap2Earn - Senior Integrated Marketing Manager

WRAP2EARN TECHNOLOGIES (BUZZOMNI) Job Description: Senior Integrated Marketing Manager Sales Function: Integrated Marketing, BTL, Experiential Department: Sales / New Business Reports to: CEO Location: Mumbai About the Role: The Senior Integrated Marketing Manager owns the front end of the funnel: opening new logos and converting them into signed engagements. This is a hunter role - the mandate is to bring new brand relationships into BuzzOmni, not to grow existing accounts. Key Responsibilities: New Business Development (Hunting): - Build and own a personal target account list of brands aligned to BuzzOmni's ICP. - Open cold and warm conversations with CMOs, Heads of Marketing, Brand Managers, and category leads. - Generate and maintain a qualified pipeline at 3x the quarterly revenue target. - Convert first meetings into briefs, and briefs into signed engagements. Brand Strategy Conversations: - Hold the initial strategic conversation with brand-side stakeholders. - Translate the brand's problem into a solution shape BuzzOmni can deliver. - Position BuzzOmni as an integrated marketing partner, not an event vendor. Proposal & Pitch Leadership: - Lead the pitch: brief creative, strategy, and delivery inputs; own the narrative and the deck. - Drive commercials with support from Campaign Managers on costing and the CRO on pricing strategy. - Present in person to the client and close. Pipeline & CRM Discipline (Bigin): - Log every account, contact, meeting, and deal stage in Bigin the same day. - Maintain accurate deal-stage, next-action, and expected-close-date fields at all times. - Weekly pipeline review with the CEO / CRO with defensible forecasts. Handoff to Delivery: - Once a deal is won, hand off a rework-free brief to the Campaign Manager and delivery team. - Remain the escalation point for the client through the first campaign. - Reintroduce account leadership for renewals and account growth once the relationship is warm. Key Skills: - Consultative selling to CMOs, Heads of Marketing, and Brand Leads. - Brand strategy fluency. - Deep familiarity with the integrated / experiential / BTL landscape in India. - Pitch design and storytelling. - Pipeline discipline and CRM hygiene. - Commercial negotiation and closing. Requirements: - 8-12 years in agency business development or senior client servicing at integrated, experiential, or BTL marketing agencies. - Demonstrated new logo acquisition. - Comfortable holding brand strategy conversations with CMO / Head of Marketing. - Existing relationships with Mumbai brand-side marketing decision-makers. - Mumbai-based or willing to relocate.