Digital Marketing Manager - US B2B Marketing

Role Overview: We are looking for a high-impact Digital Marketing Manager to spearhead our U.S. B2B growth initiatives from our Bangalore office. In this role, you will own the end-to-end digital strategy, orchestrating multi-channel campaigns that resonate with a sophisticated North American audience. You will collaborate closely with global sales teams, product managers, and creative leads to translate complex value propositions into high-converting digital journeys. By leveraging data-driven insights and cutting-edge marketing technology, you will directly influence our sales pipeline, drive qualified lead generation, and establish our brand as a thought leader in the competitive U.S. market. Key Responsibilities: - Execute comprehensive demand generation strategies across SEM, SEO, and paid social channels to consistently fill the top-of-funnel with high-intent prospects. - Design and implement Account-Based Marketing (ABM) programs tailored to enterprise-level targets to shorten sales cycles and increase deal velocity. - Manage the end-to-end lifecycle of marketing campaigns, from initial content creation and email nurturing to final performance analysis and optimization. - Utilize marketing automation platforms and CRM tools to segment audiences effectively, ensuring personalized communication that drives engagement and conversion. - Analyze complex marketing datasets to identify trends, optimize spend, and report on ROI to senior stakeholders, ensuring all efforts align with aggressive business growth targets. Required Skillset: - Demonstrated expertise in managing high-performance B2B digital marketing ecosystems, with a proven track record of scaling lead generation for the U.S. market. - Strong analytical proficiency in interpreting marketing analytics to refine campaign performance, coupled with the ability to translate technical data into actionable business strategies. - Exceptional command over content marketing and email marketing best practices, with a focus on crafting compelling narratives that drive B2B buyer action. - Advanced operational knowledge of CRM systems and marketing automation software to streamline lead management and improve sales-marketing alignment. - Excellent communication skills to effectively collaborate with cross-functional global teams, demonstrating the ability to thrive in a fast-paced, hybrid work environment in Bangalore. - A Bachelor's degree in Marketing, Business, or a related field, complemented by 3 - 8 years of hands-on experience in B2B digital marketing.