Marketing Lead / Product Marketing Manager

About the Role This role covers two marketing opportunities at an early-stage B2B AI voice company: Marketing Lead and Product Marketing Manager. You will help turn a technical product into clear, compelling positioning and build marketing that supports growth across markets. What You'll Do • Develop positioning, messaging, and storytelling that make a technical product distinctive and easy to understand. • Lead go-to-market launches for products, features, customer segments, and international markets. • For the Marketing Lead focus, own marketing strategy, budget, KPIs, and pipeline impact, and build repeatable growth programs across organic and paid channels. • Apply AI and automation tools to marketing execution, test new channels, and use experiments and data to guide decisions. • Build and lead a marketing team while remaining hands-on, and create sales materials, case studies, customer stories, and product website messaging. • Conduct competitive and market research and support expansion into markets such as the UK and US. What We're Looking For • For the Marketing Lead focus, at least 4 years of growth or marketing experience, including ownership of a marketing function and meaningful budget; for Product Marketing, at least 3 years of B2B product marketing experience. • Experience in startups as well as a scale-up or larger organization, with a record of building new programs and scaling them. • Strong positioning and storytelling skills, especially for technical products, plus experience with paid and organic growth channels. • Comfort with AI and automation tools, KPIs, experimentation, and pipeline-focused measurement. • Experience launching into new segments or international markets and, for the Marketing Lead focus, building a team while executing directly. • A strong academic background and early-career consulting or comparable experience are preferred. • Native or fluent German and professional fluency in English are required. Compensation & Benefits Base salary: €75,000 to €120,000 annually. Visa sponsorship is not available. Location On-site, five days a week in Berlin, Germany.