Senior Product Marketing Manager - $75K-$95K - Remote, Canada/U.S.

Senior Product Marketing Manager - Power Equipment / Data Centre Sector Job Location: Canada (preferred) or United States In-Office, Hybrid or Remote: Remote Working Hours: Full-time Languages: English required; Mandarin a plus Compensation: CAD 75,000-95,000 total target compensation (base + bonus structure) What the Client Offers: • Competitive total compensation package, CAD 75,000-95,000 • A rare chance to build a marketing function from the ground up and define how it operates • Close working relationship with executive leadership • Broad mandate spanning strategy, content, and measurable business outcomes • Strong career upside in a sector experiencing rapid capital investment About the Client: Our client manufactures and supplies heavy electrical and power infrastructure equipment used by large-scale technology, energy, and industrial operators across North America. They've built a reputation for reliability, speed of delivery, and strong manufacturing partnerships, and continue to expand their footprint as demand for power infrastructure grows. Role Overview: Our client is looking to bring on a marketing leader who can translate technical, engineering-heavy products into clear, compelling messaging for a North American B2B audience. You'll take ownership of how the brand communicates, from high-level positioning down to individual pieces of content, and work cross-functionally to make sure marketing efforts convert into pipeline. Key Responsibilities: • Define messaging and positioning for a complex, technical product portfolio • Oversee content development across formats -digital, written, video, and sales tools • Act as a resource for sales and demand generation teams, providing market intelligence and supporting materials • Manage the company's presence at industry trade shows and events, including planning and on-site execution • Build out webinar and digital event programming • Monitor performance metrics and report on marketing's contribution to revenue Qualifications: Required: • Several years of B2B technology marketing experience, ideally spanning both product and solutions marketing • Demonstrated success marketing to North American technical buyers • Strong writing ability - comfortable producing long-form and technical content independently • Experience moving from strategic planning to hands-on execution • Ability to juggle multiple concurrent projects and deadlines • Direct experience organizing and running industry trade shows or exhibitions • Analytical mindset, comfortable using data to guide marketing decisions Preferred: • Mandarin language ability • Familiarity with infrastructure, energy, or technology-adjacent sectors • Experience with partner or channel marketing • Exposure to standard marketing/CRM platforms Additional Notes: Please reach out with any questions, and the Inner Circle Agency team will be happy to provide additional information.