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Lifecycle Marketing Manager
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Job Description
Description A Career at Clarius Today, as many as 25 million medical professionals globally don’t have access to medical imaging, which is proven to improve patient care and reduce healthcare costs.
That’s why we’re on a mission to make medical imaging accessible everywhere by delivering high-performance, affordable, and easy-to-use solutions powered by artificial intelligence and connected to the cloud.
By making Clarius your next career move, you’re joining a team of 140+ people who are talented, innovative, and highly collaborative. You’re also joining a community that includes thousands of physicians worldwide who use Clarius to deliver better patient care! And you’re joining a thrice-certified Great Place to Work!
Your Role Clarius is looking for a Lifecycle Marketing Manager to build and lead the programs that turn marketing interest into sales-ready demand and keep customers engaged after purchase.
You will own our lifecycle marketing engine across nurture, email, content, database re-engagement, customer marketing, integrated campaigns, and emerging channels such as SMS. This is a highly hands-on role for a strategic marketer who is also an exceptional writer .
You’ll develop campaign strategy, write compelling email and blog content, lead the email experience, and create connected journeys across the customer lifecycle.
You’ll work closely with Sales, Product Marketing, Marketing Operations, Growth Marketing, Clinical Marketing, Customer Experience, and Creative to drive engagement, MQLs, product adoption, pipeline, and revenue.
Your Responsibilities Include: Own the Lifecycle & Nurture Engine Own and continuously optimize Clarius’ pre-sale nurture strategy and programs. Build journeys based on specialty, customer profile, intent, behavior, geography, and buying stage.
Develop triggered, re-engagement, and database activation campaigns that move prospects toward sales readiness. Identify where prospects are stalling and use Sales and customer insights to im
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