Head of GTM & Commercialization

Overview Renters pay for housing every month through property management companies (PMCs), and that relationship is the foundation of our business.

We are building the financial layer that sits on top of that relationship: payments, insurance, rewards, embedded financial products, and a resident AI that ties the experience together. The products are strong. The next chapter is getting them to market, fast, through the largest distribution channel in multifamily.

As Head of GTM & Commercialization you will turn that distribution advantage into growth. You will own how our fintech and AI solutions are positioned, priced, packaged, launched, sold and adopted, and you will build the commercial engine, with Marketing as your closest partner, that makes every launch land.

This is a rare chance to run go-to-market for a consumer-grade fintech with a built-in B2B2C channel, a live resident base, and an AI-first roadmap.

Responsibilities

WHAT YOU WILL OWN Go-to-market for fintech and AI solutions. Define and run the GTM strategy for payments, insurance, resident financial products and Resident AI, from segmentation and positioning to launch and scale, with a clear point of view on where we win. The PMC channel. Make PMCs our best growth channel.

Design the adoption journey, incentives and enablement that turn PMC relationships into resident engagement and payment volume, working through RealPage Sales and Customer Success rather than around them. Pricing and packaging. Own pricing, bundling and packaging solution, segment and PMC type.

Test, learn and iterate with the discipline of a consumer fintech: unit economics, take rate, attach and contribution profit per active unit. Launch engine.

Co-own with marketing a repeatable launch playbook (positioning, messaging, sales and CS enablement, PMC training, resident campaigns) so every release has an owner, a plan and a measured outcome. You own the commercial plan: segment, pricing, packaging, targets and success criteria. Marke