GTM Strategy & Operations Lead

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. About the Revenue team The Revenue team drives Affirm ’s top-line growth through strategic partnerships, pricing, and go-to-market execution.

We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed.

We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm ’s products.

About the Role

GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions.

We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market.

As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end. You're handed the objective ("drive adoption for this new feature") and you decide how: the rollout plan, the enablement, the tracking.

You turn half-formed product and pricing inputs into a plan a rep can actually execute.

What You'll Do

Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward. Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.

Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe. Build and maintain the materials, processes, and playbooks the field needs. Sit close to the field, and turn what you hear into recommend