Performance Marketing Manager

Job Title - Performance Marketing Manager Location - Pune We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity . In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth. You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. Responsibilities • Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth. • Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing. • Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging. • Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement. • Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn • Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns. • Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization. • Lead client calls for optimization and reporting purposes. Skills and Qualities: • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus. • Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role. • Experience of working in the Real Estate Industry. • Strong understanding of performance marketing concepts, channels, and best practices. • Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms. • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders. • Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices. What We Offer: • Learn from industry experts and scale your career in real estate performance marketing . • Be part of an innovative, data-driven, and supportive team. • Access the latest marketing automation and analytics platforms. Skills:- Google Analytics, Facebook Marketing, Client Management, Team leadership and Effective communication