Marketing Manager

The Role This is not a typical marketing role — it’s for someone who thrives on pace, energy and impact, and wants to build a brand that shows up where it matters. You’ll own a high-performance brand already gaining serious momentum with enthusiasts across both trade and consumer channels — and take it to the next level. Your focus is simple: • Build and elevate the brand • Drive demand • Grow the community • Deliver commercial results You’ll be in the middle of it all — events, influencers, campaigns, strategy and digital execution. Why This Role Stands Out • One of the most invested, high-growth brands across the whole organisation • Huge influencer and community reach, ready to leverage, transact and scale further • Real ownership of brand presence at events and across activations • Launch and grow a merchandise eCommerce platform • Work with top-tier agency partners • Direct impact on growth — not just activity This is brand building, not brand maintenance. About the Business A large national organisation with a strong portfolio of performance-driven products and a clear growth agenda. Now is literally one of the most exciting times to join. • Marketing is central — not secondary • The culture is fast, collaborative and energised • Their people are recognised as their biggest assets and career development is ‘front & centre’ • You’ll be trusted, backed and given room to move What You’ll Do • Lead brand strategy and positioning • Drive campaigns across digital, social and trade • Own Go-To-Market for product launches • Elevate brand presence at events • Build and engage influencer & enthusiast communities • Lead eCommerce / Shopify rollout (merchandise) • Work closely with agencies, product and sales What You Bring • A background in Brand / Product / Marketing roles • Strong generalist marketing capability (vs specialist) • Experience across FMCG, retail, hardware, automotive, performance sports or similar • Commercial mindset — you understand growth and can drive outcomes • Confidence working cross functionally and with agencies and key stakeholders • Experience owning campaigns and brand outcomes end-to-end • Energy, ownership and drive You move fast. You take ownership. You make things happen. What You Get • Ownership of a brand already in the ‘Top 3’ of the most talked-about in its category • High-energy environment — events, community, activation • Autonomy and real influence • Strong development and career growth – the possibilities are literally endless! • A business investing heavily in its people If you are looking for a role where you can build something exciting, visible and commercially impactful — this may be one of your most career defining moves. Apply now or reach out for a confidential discussion to Gabby Symons, People Equity, gabbys@peopleequity.com.au or 0432 261 116.