Product Marketing Manager

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#### **Job Description****Reporting to Group Head of Marketing inside Strategy area****MAIN OBJECTIVES:*** Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the products and initiatives in charge.

* Responsible for the PNL until MAVC of the products and projects* Ensure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line. * We expect a dynamic individual with a positive attitude and great analytical and management skills.

**MAJOR AREAS OF ACCOUNTABILITY*** Product strategy: Go to market and Product development.

For all brands (Europcar, Goldcar) and all segments (B2C, B2B and B2B2C)+ Develop of the products offer as well as the use cases definition, Buyer personas identification, products, prices, contribution, promotion and Go to market full strategy+ Analyze and define the different niches and clusters of clients to adapt EC products to their needs+ Creation of business cases to identify new opportunities to generate incremental EBITDA.

+ Global knowledge of the needs of the leisure and travel segment and customers of the country and define sales strategies for each destination and monitor them. + Define the distribution channels that will be used to market.

+ Work with the Marketing, Sales, Operations, Tele Sales teams to create and implement effective promotional campaigns. + Harmonize and extend to countries and franchisees* Product offer ownership: ownership of the products KPIs and targets. Product P&L responsibility+ Responsible for the PNL until MAVC.

+ Active participation in the definition of the different products Budgets and Forecasts+ Develop communication channels (reports) with the different departments that are involved for the development of the sales promotion and potentialization plan.

+ Establish sales scenarios based on the business opportunities identified.

* Lead initiatives to boost business: execution and implementation of the new projects and products+ Coordinate the execution of the project collaborating with IS&T: defining business requirements, project management and coordinating the needed efforts from all the rest of the areas: Pricing, Legal, OPs, eCommerce, etc.

+ Communication with countries to gather specificities, local actions and ensure a proper local implementation always ensuring as much harmonized as possible product offer across countries.

* Build commercial and marketing local action plan:+ Define and coordinate with the sales channels the commercial and marketing action plan for their products and initiatives portfolio+ Find new business opportunities in collaboration with distribution network+ Identify strategic partnerships to foster client acquisition and wider our distribution network+ Coordination with the rest of the commercial team for the development of promotional activity among current customer groups.

* Analytics and reporting+ Analyse zoning performance reporting to identify gaps vs targets+ Co-build zoning action plan with central team to revert trends and deploy+ Participate actively to weekly marketing performance meeting at BU level+ Monitor and analyse local market trends+ Monitor, analyse and report the performance and results of the Service Line by sales channel**INTERNAL AND EXTERNAL RELATIONSHIPS*** Internal: IS&T, Pricing, eCommerce, Sales, Operations, Local Central Marketing, Local RCM, Controlling and Fleet.

* External: Marketing agencies and partners.

**PERSONAL PROFILE OF POSITION HOLDER*** Growing and profitability focus and curious about new technologies and business models* Looking for international challenges and an exciting work environment* Energetic, enthusiastic and naturally motivated* Excited to add value to the company by identifying, coordinating and executing huge transversal projects and products**MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS*** Experienced in Product Marketing* Familiar with creating and analysing KPIs as well as creating new business cases* Good communication and leadership skills to lead transversal projects* Experienced in strategic planning* Comfortable with budget management* Used to working in a performance-oriented environment* Strongly focused on data-driven decision* Organised with good management skills* With at least 4 to 5 years of experience**Europcar Mobility Group**A Europcar Mobility Group é uma empresa global de mobilidade, com 75 anos de experiência em serviços de mobilidade e uma posição de liderança na Europa.

\"Ajudamos a mudar a forma como se desloca\" é o que defendemos e nos une. Oferecemos aos particulares e às empresas uma vasta gama de serviços de aluguer de automóveis e carrinhas, seja por algumas horas, alguns dias, uma semana, um mês ou mais, a pedido ou por subscrição, contando com uma frota de mais de 250.

000 veículos, equipados com os mais recentes motores, incluindo uma percentagem crescente de veículos eléctricos.

As nossas marcas respondem a necessidades, casos de utilização e expectativas diferenciadas: Europcar(R)- líder mundial no aluguer de automóveis e veículos comerciais ligeiros, com um posicionamento premium, Goldcar(R)- líder na prestação de serviços de aluguer de automóveis de baixo custo na Europa, e Fox-Rent-A-Car(R), um dos principais intervenientes no mercado de aluguer de automóveis nos EUA, com um posicionamento \"value for money\".

A satisfação dos clientes está no centro da ambição do Grupo e dos nossos mais de 8. 000 colaboradores, em todos os locais onde apresentamos as nossas soluções de mobilidade, graças a uma forte rede em mais de 130 países. Mais informações em: #J-18808-Ljbffr