Assistant Digital Marketing Manager - Lifestyle & Jewellery

Assistant Digital Marketing Manager We are seeking a young, creative, and digitally fluent marketer to strengthen our organic social presence, support influencer collaborations, coordinate shoots, and track trends in the lifestyle and jewellery space. Role details Experience: 4 - 6 years Location: Coimbatore Key responsibilities Social Media & Content Planning - Create monthly content calendars for Instagram and Facebook. - Schedule and publish content while maintaining a consistent, distinctive brand voice. - Monitor engagement and performance, then recommend content improvements. - Develop creative and written communication for retail events, exhibitions, CRM, online customers, e-commerce, and website needs. Creative Coordination - Work with creative agencies or in-house teams on campaign and social media assets. - Share clear briefs and timelines; follow up to keep deliverables on track. - Coordinate with product, retail, and in-store teams to ensure alignment. - Help plan themes around festivals, product launches, and Gen Z cultural moments. - Ensure all communication is visually and verbally consistent with the brand identity. Influencer & Shoot Support - Shortlist and coordinate with micro-influencers and content creators. - Manage shoot planning, approvals, and timelines. - Support behind-the-scenes coordination for campaign films and photoshoots. - Coordinate with production houses or agencies for ongoing and collection shoots. Brand & Market Awareness - Track competitor activity across jewellery and lifestyle brands. - Share relevant trends, insights, and creative ideas to differentiate the brand. - Identify Gen Z content cues and opportunities worth acting on. Candidate profile - 4 - 6 years of experience in creative, social media marketing, content, or brand roles. - Experience with lifestyle, jewellery, or fashion brands is preferred but not mandatory. - Strong design sensibility and storytelling ability for Gen Z audiences. - Familiarity with Instagram tools, Canva, Google Sheets, and trend-tracking tools.