Brand Marketing Manager

What You Will Do • Define go-to-market strategies and quarterly growth initiatives for retail learning programs. • Build acquisition programs across search, social, performance media, messaging, email, communities, and offline activations. • Design learner journeys that convert prospects into registrations and paying participants. • Create targeted campaigns for different learner segments and continuously refine audience strategies. • Use CRM and automation tools to manage prospects, automate follow-ups, and improve lead-to-enrolment movement. • Partner with sales, trainers, subject experts, and delivery teams to improve campaign outcomes. • Oversee marketing assets such as web pages, campaign creatives, emailers, brochures, and promotional content. • Use campaign and customer data to identify drop-offs, improve funnel performance, and optimize spending. • Track acquisition cost, lead quality, conversion rates, enrolments, revenue contribution, and campaign ROI. • Guide and develop the marketing team while managing priorities, timelines, and external/internal stakeholders. What We’re Looking For • 5+ years of B2C/growth marketing experience, preferably within Education, EdTech, Training, or consumer services. • Demonstrated experience in acquisition, demand creation, and conversion-focused marketing. • Strong exposure to CRM, marketing automation, lead nurturing, segmentation, and lifecycle campaigns. • Working knowledge of digital acquisition, SEO, landing pages, analytics, and conversion optimization. • Strong analytical thinking, team leadership, communication, and execution skills.