Head/Deputy General Manager - Brand Management - FMCD/FMCG

Brand Head (DGM) Location : Bengaluru (Corporate Office) Reporting To : Head - Marketing Team Reporting : 2 Direct Reports Experience : 10-15 Years Qualification : Full-time MBA (Mandatory) Industry Preference : FMCD / FMCG / FMEG / Luggage / Building Materials Languages : English & Hindi Role Overview : We are seeking an experienced and dynamic Brand Head to lead the overall brand strategy and execution for a leading consumer durable organization. The role will be responsible for driving brand growth, strengthening market positioning, and delivering impactful consumer engagement across channels. Key Responsibilities : 1. Brand Strategy & Planning : - Develop and execute comprehensive brand strategies aligned with business objectives - Drive long-term brand vision, positioning, and architecture - Lead annual and long-term marketing planning cycles 2. Brand Communication & Campaign Management : - Conceptualize and execute 360-degree marketing campaigns (ATL/BTL/Digital) - Ensure consistency in brand messaging across all touchpoints - Collaborate with creative and media agencies for impactful campaigns 3. Consumer & Market Insights (CMI) : - Leverage consumer insights and market research to drive decision-making - Work closely with the CMI team to identify trends, opportunities, and gaps 4. Media Planning & Digital Strategy : - Oversee media planning, buying, and ROI optimization - Strengthen digital presence and performance marketing initiatives 5. Stakeholder Management : - Collaborate cross-functionally with sales, product, and leadership teams - Partner with external agencies and vendors for effective execution 6. Team Leadership : - Lead, mentor, and develop the brand, media, and insights teams - Drive a high-performance and result-oriented culture 7. Budgeting & ROI Management : - Manage marketing budgets efficiently - Track and optimize ROI on campaigns and brand investments Key Requirements : - 10-15 years of experience in brand/marketing roles - Strong exposure to consumer-driven industries (FMCD/FMCG/FMEG, etc.) - Proven track record in building and scaling brands - Strong understanding of digital marketing and media planning - Excellent communication and influencing skills - Stable career track record (frequent job changes will not be preferred) - Preference for candidates currently based in or willing to relocate to Bengaluru Personal Attributes : - Strategic thinker with execution excellence - Strong leadership and stakeholder management skills - High ownership and result orientation - Ability to work in a fast-paced, dynamic environment