HoReCa Lead – North & West India

Position: HoReCa Lead – North & West India Position Overview Lead the development and execution of Bayfield’s HoReCa sales strategy across North & West India , driving revenue, market expansion, customer acquisition, and key account growth. Build strong relationships with hotels, restaurants, QSRs, caterers, cloud kitchens, and other foodservice customers while working closely with Culinary, R&D, Marketing, Supply Chain, and Operations teams to deliver customer-focused food solutions. Key Responsibilities • Develop and execute the regional HoReCa sales strategy, plans, forecasts, and revenue targets . • Drive new customer acquisition and market development across North & West India. • Build and manage relationships with key HoReCa accounts, hotel groups, QSRs, restaurants, caterers, and foodservice businesses . • Identify opportunities for cross-selling, upselling, product trials, and customized food solutions . • Develop customer-specific solutions in collaboration with Culinary, R&D, and Application teams . • Conduct market mapping, competitor analysis, customer segmentation, and identify emerging HoReCa trends and opportunities . • Own regional sales, margin, pipeline, and business development performance , with regular MIS and forecasting. • Lead negotiations on pricing, commercial terms, contracts, and customer agreements . • Ensure effective customer onboarding, product trials, sampling, demonstrations, and conversion . • Coordinate with Supply Chain, Operations, Finance, and Logistics to ensure seamless order execution, availability, collections, and customer service. • Lead resolution of customer issues and ensure timely closure of commercial and service-related concerns. • Build and strengthen the regional sales team, including target setting, market coverage, coaching, and performance management . • Represent Bayfield at trade shows, foodservice events, customer meets, chef engagements, and industry forums . • Maintain strong knowledge of Bayfield’s ingredients, culinary solutions, applications, and competitive landscape . Experience & Qualifications • 10–15 years of experience in B2B/HoReCa sales, preferably in food ingredients, foodservice, FMCG, QSR, food solutions, or allied industries . • Proven experience in North and/or West India HoReCa markets , with an established customer network. • Experience managing key accounts, regional business, revenue and margin targets . • Demonstrated experience in new market development and customer acquisition . • Experience working with chefs, culinary teams, foodservice operators, procurement teams, and business owners . • Relevant degree in Food Technology, Food Science, Hotel Management, Business Management, or a related discipline . • Food/culinary technical understanding will be an advantage. Key Competencies • HoReCa Market & Customer Development • Business Development & Key Account Management • Commercial Acumen • Customer Relationship Management • Negotiation & Influencing • Market Mapping & Competitor Analysis • Technical / Product Understanding • Solution Selling • Sales Forecasting & Analytical Skills • Team Leadership & Performance Management • Cross-functional Collaboration • Excellent Communication & Presentation Skills • Entrepreneurial Mindset