Hiring || E-commerce & Digital Marketing Manager

– E-commerce & Digital Marketing Manager Location: Park Street, Kolkata Experience: 6–10 Years CTC: Up to ₹10 LPA Industry: Retail / E-commerce / D2C / Lifestyle Interview: Face-to-Face (F2F) Employment Type: Full-Time Job Summary We are looking for a creative and analytical E-commerce & Digital Marketing professional to drive online sales, digital growth, customer engagement, and retail marketing initiatives. Key Responsibilities • Lead E-commerce & Digital Marketing strategy to drive online sales and growth. • Manage Meta & Google Ads , campaign optimization, tracking, and Pixel integration. • Manage Shopify , including apps, integrations, merchandising, and website experience. • Drive marketplace expansion and alternate digital channels. • Manage product listings, availability, conversion, and online customer experience. • Develop Instagram, content, and Reels strategies to improve engagement. • Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention. • Plan WhatsApp, SMS & Email campaigns and customer journeys. • Drive repeat purchases through lifecycle and retention initiatives. • Execute marketing strategies for new store openings, retail events, and campaigns . • Manage store-level, franchise, partner, local, and mall marketing activities. • Develop marketing plans for underperforming stores. • Manage agencies, vendors, influencers, and marketing partners. • Track Sales, Digital & Marketing MIS and drive ROI and cost optimization. Requirements • 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing. • Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing . • Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing . • Strong analytical, campaign management, and stakeholder management skills. • Proven ability to convert marketing initiatives into measurable business results. • Candidates should be comfortable attending a F2F interview in Park Street, Kolkata .