Senior Product Marketing Manager - Workday Product

Join Kainos and Shape the Future At Kainos , we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture , where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration. Ready to make your mark? Join us and be part of something bigger.

JobProfile As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growthobjectivesthrough clear positioning, effective go-to-marketplansand strong sales enablement.

You will translate product strategyand roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales,Incubationteamsand Marketing to drive pipeline growth and customer adoption.

You will combine market insight, commercialawarenessand structured execution to ensure our products are positioned competitively and activated effectively in market.

Your key responsibilitieswillinclude: Own and deliver Product Marketing Plans by developing and executing product marketing initiatives aligned to Business Unit priorities and growth targets.

You will translate product roadmap updates into clear positioning and activation plans, collaborating with cross-functional stakeholders to ensuretimelydelivery and measurable commercial outcomes.

Lead Positioning and Messaging development by creating differentiated value propositions, messagingframeworksand supporting content that clearly articulate our strengths in the market.

You will define target segments, ideal customerprofilesand buyer personas, ensuring consistency of messaging across regions and channels while supporting co