Performance Marketing Manager - D2C Supplements

Position: Performance Marketing Manager (D2C Supplements) Overall Experience: 4 - 7 years Location: Mumbai Working Days: 5 Days from Office Notice Period: 30 Days (Maximum) Roles & Responsibilities: - Own paid performance across Meta, Google, and other relevant channels, personally running and optimizing campaigns. - Manage the D2C online sales channels and online business end-to-end, driving online revenue and growth. - Plan, execute, and optimize against CPL, CPA, ROAS, and revenue targets. - Manage budget allocation and pacing, scale what works, cut what doesn't. - Run creative and audience testing to improve conversion efficiency. - Own the full funnel beyond the ad, from landing page through conversion to repeat purchase, applying D2C playbooks for funnel design, retention, and repeat purchase. - Oversee CRM and customer lifecycle management, driving acquisition, engagement, and retention. - Build messaging around the supplements buyer journey: trust, ingredients, efficacy, and subscriptions. - Own weekly and monthly reporting on spend, CPL, CPA, ROAS, and revenue impact. Candidate Requirements: - Strong in-house D2C Performance Marketing profile with hands-on paid acquisition and full online-business ownership. - Must have 4+ years of hands-on D2C performance marketing, personally running campaigns and managing the online business end-to-end. - Must have personally driven 4 crore+ in online revenue for a D2C brand, with verifiable numbers. - Must own the full funnel beyond the ad, with strong CRM and customer lifecycle management expertise. - Must have experience in the consumer goods or nutrition category, ideally in supplements or nutraceuticals. - Must be brand-side or in-house only, having owned a brand's budget and P&L impact directly. - Must have a stable career history, with 2+ years at a single D2C brand. - Must have hands-on expertise running and optimizing Meta Ads and Google Ads. - Must have a Bachelor's degree in Marketing, Business, or a related field.