Assistant Brand Manager - FMCG

JD - Assistant Brand Manager - Marketing Total Experience: 3 - 5 years Role Summary: As an Assistant Brand Manager, you will play a pivotal role in driving brand growth, market share, and profitability. Working closely with the Brand Manager and Category Lead, you will support the end-to-end management of assigned brand categories - from strategic planning and tactical execution to cross-functional alignment and financial performance. Key Responsibilities: 1. Strategy & Annual Planning: - Annual Marketing Plan: Assist in formulating the national Annual Marketing Plan and Go-To-Market (GTM) strategy, aligning with overarching category guidelines and corporate goals. - Tactical Execution: Develop reactive and tactical brand strategies and communications to enhance brand salience, awareness, and imagery. - Market Share Growth: Focus continuously on increasing the brand's value and volume market share across key channels. 2. Operations, Performance & Budget Management: - Daily Operations: Manage day-to-day brand operations, including monthly and quarterly performance monitoring to drive sales and improve Gross Margins. - Financial Oversight: Monitor and manage marketing expenditures to optimize spending and ensure efficient brand budget management. - Pricing & Profitability: Support the evaluation of market, consumer, and competitive data to establish robust pricing strategies, especially for new product launches. 3. Innovation, Campaigns & Cross-Functional Execution: - Marketing Mix: Contribute to innovation, activation, Above-the-Line (ATL), and Below-the-Line (BTL) advertising efforts for assigned projects. - Cross-Functional Collaboration: Partner with sales, supply chain, trade marketing, and finance teams to execute marketing plans and monitor supporting initiatives. - Product Innovation: Aid in innovating existing products and processes while helping develop new, profitable SKUs and categories aligned with portfolio goals. 4. New Product Development (NPD) & Launch Management: - Launch Execution & Go-To-Market Support: Participate in launch management by creating launch plans, facilitating customer sell-ins, conducting regular market visits, and addressing legal and regulatory issues. - Collaborate with Brand Manager/Category Lead to oversee the assessment and execution of new product launches for the brand in the local market, including aspects such as positioning, pricing, placement, and prepositioning. - Focus on increasing the brand's value and volume market share. Oversee the assessment and local execution of new product launches, covering positioning, pricing, placement, and pre-positioning. 5. Consumer & Competitive Insights: - Data Analysis: Assist in conducting consumer analysis, category, channel, and competitive data to assess brand performance and identify growth opportunities. - Growth Opportunities: Support Brand Manager/Category Lead in market evaluation, consumer, and competitive data to establish pricing strategies and approaches for new product launches. - Review and analyze trends across the brand, competition, category, and consumer behaviour to enhance brand equity and improve market performance. Required Qualifications & Experience: - Education: MBA / Post-Graduate degree in Marketing or Business Administration from a premier institute. - Experience: 2 - 4 years of brand management or marketing experience within the FMCG or consumer goods sector. Skills & Competencies: - Strong analytical mindset with proficiency in consumer research and market data (e.g., Nielsen, Kantar). - Demonstrated project management skills with cross-functional leadership capability. - Excellent communication, presentation, and stakeholder management skills. - Financial acumen with a solid understanding of P&L, Gross Margins, and budget tracking. Important Notes for Finding the Right candidate: - Candidates from FMCG preferred - with premium category products. - Exposure in Digital Performance Marketing, Digital Commerce, Digital Growth. - Experience in Handling GTM Plan, Annual Marketing Plan and solution-oriented mindset. - Open to assess candidates with a background in Beauty Care / Cosmetics. - Case study to be a part of the assessment process.