Senior Marketing Manager, Baby & Child Care

Senior Marketing Manager, Baby & Child Care Job Description Join the team behind iconic brands like Huggies®, Kotex®, Poise®, Depend® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. Job Responsibilities The Senior Marketing Manager leads the overall marketing strategy and innovation and contributes to the growth and operating results of the company by providing leadership and direction on the Baby & Child Care category. Responsible for delivering topline growth, accretive margins, market shares, and brand equity. The role reports to the Baby & Child Care Brand & Innovation Director who leads the overall marketing for APAC Baby & Child Care. Own the regional marketing strategy for Baby & Child Care. Drive clarity on brand fundamentals: brand vision, segmentation, architecture, idea, and positioning. Elevate brand story telling, creative content quality to drive richer consumer engagement Define robust 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture. Act as the connective tissue between the global marketing/growth organizations and the local markets Ensure best in class commercial execution in the market (communication, activation programs) by collaborating with local partners, translating the brand fundamentals into well-defined and executable frameworks. Qualifications Required Qualifications • Be a change agent while building strong relationships • Minimum 10-12 years of experience in FMCG Marketing roles in the region and country • Brand building experience specifically in consumer insights, new product development, communication, campaign development • Global/Regional Innovation experience including Front End Innovation, new product development, domain expansions • Led Digital acceleration programs and experienced in digital analytics • Strong strategic thinking and skill to influence broad multifunctional team Preferred Qualifications • Bachelor's Degree in relevant discipline; Marketing, Business, Advertising, Communications • Past experience in any of these markets is preferred (but not mandatory): China, Korea, Indonesia and Australia • Led by Purpose. Driven by You. Benefits Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value. Work Locations & Details No Relocation: This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role. #LI-Hybrid Primary Location Singapore UE Square Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time Company Culture & Values Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we're working to find new ways to make a positive impact on the world we share. Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To learn more about the company's 150-year history of innovation, visit kimberly-clark.com. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies. #J-18808-Ljbffr