Brand Marketing Manager

About the Role We are looking for a dynamic, commerciallydriven and hands-on Brand Marketing Manager to lead the development andexecution of our brand and marketing strategies across Singapore and selectedinternational markets.

The successful candidate will beresponsible for strengthening brand positioning, driving consumer awareness,supporting product launches and developing integrated marketing campaignsacross Modern Trade, E-commerce, HORECA, Travel Retail and internationalmarkets .

This is a highly hands-on role suited tosomeone who enjoys working in a fast-paced FMCG environment and can translatebrand strategy into effective, measurable commercial activities.

Key Responsibilities

1. Brand Strategy & Management Develop and implement annual brand and marketing strategies aligned with company business objectives. Strengthen brand positioning, identity, communication and overall brand equity. Develop brand guidelines and ensure consistent brand execution across all channels and markets.

Monitor market trends, consumer behaviour and competitor activities to identify growth opportunities. Conduct regular brand performance reviews and recommend actions to improve market penetration and sales. 2.

Marketing Campaigns & Activation Plan and execute integrated ATL, BTL, digital and in-store marketing campaigns . Develop promotional campaigns, roadshows, sampling activities, trade events and consumer activations.

Work closely with sales and commercial teams to align marketing activities with business and sales targets. Develop campaign concepts, key messages, POSM and promotional materials. Manage external agencies, designers, production houses and other marketing partners. 3.

Product Launch & Innovation Lead marketing activities for new product launches, from concept development through to market execution. Work closely with R&D, production, sales and management teams on product positioning, packaging and go-to-market plans. Conduct market research and consumer insights to