Manager - Event Marketing - B2B SaaS

JOB OVERVIEW: We are seeking a highly motivated and results-driven Events Marketing Manager to own and scale our presence and event marketing initiatives for the US market. This role will play a critical part in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for our B2B SaaS product. The ideal candidate brings a blend of strategic thinking, creativity, strong execution skills, and data-driven marketing expertise, with deep experience in B2B SaaS in event execution. WHAT YOU WILL DO: Event Marketing (Virtual & In-Person): - Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars, customer roundtables, roadshows, and partner events. - Own end-to-end event management - concept, budgeting, logistics, promotion, execution, and post-event reporting. - Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI from events. - Manage vendor relationships, sponsorship negotiations, booth design, and event collateral. - Lead event promotion strategy across email, website, and paid channels. - Track event performance metrics including registrations, attendance, leads generated, and revenue influenced. REQUIRED SKILLS & QUALIFICATIONS: - Bachelor's degree in Marketing, Communications, Business, or a related field. - 8+ years of experience in B2B SaaS marketing with a strong focus on event marketing. - Proven success in managing US-focused B2B marketing campaigns and events. - Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM). - Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms. - Excellent written and verbal communication skills with a strong storytelling mindset. - Strong project management, organizational, and execution capabilities. PREFERRED SKILLS & QUALIFICATIONS: - Experience marketing to mid-market and enterprise SaaS buyers. - Familiarity with product-led growth (PLG) and high-growth startup environments. - Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND, etc.). - Ability to work cross-functionally with sales, partnerships, product, and leadership teams. REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department. EMPLOYMENT TYPE: Full-Time LOCATION: Remote SHIFT TIMINGS: 6:00 pm to 3:00 am IST (EST Time Zone)