Director - Marketing - B2B SaaS Firm

Director of Marketing - B2B, SaaS - US/UK Location: India / Hybrid | Experience: 8 - 12 Years | Employment Type: Full-time About the Role: We are looking for a strategic yet hands-on Director of Marketing to build and scale the global marketing function for a fast-growing B2B technology company. You will own growth, demand generation, brand, digital marketing, and pipeline creation, combining creativity with data-driven decision -making to accelerate customer acquisition and revenue. This role offers significant ownership and the opportunity to build marketing capabilities from the ground up. Key Responsibilities: - Develop and execute the overall global marketing and growth strategy - Own end-to-end demand generation and pipeline generation - Build organic growth through SEO, content, website optimization, social media , and thought leadership - Lead performance marketing across paid search, social, display, and other digital channels - Develop high-impact content including blogs, whitepapers, case studies, customer stories, and digital assets - Drive ABM, email marketing, outbound campaigns, webinars, conferences, and events - Own marketing analytics, KPIs, dashboards, CAC, ROI, conversion, and pipeline contribution - Partner closely with Sales, Product, Customer Success, and Leadership to align marketing with revenue objectives - Build, mentor, and scale a high-performing marketing team - Own the marketing budget , technology stack, agencies, and external partners - Strengthen global brand positioning and ensure consistent messaging across customer touchpoints - Identify market trends, competitive opportunities, and emerging marketing channels to drive growth Ideal Profile: - 8 - 12 years of progressive marketing experience, including 3 - 5 years in a leadership role - Experience in B2B SaaS, technology, or high-growth startups - Proven track record of driving demand generation, qualified pipeline, and revenue - Strong expertise across SEO, content, digital, performance, and growth marketing - Experience building and leading marketing teams - Strong analytical and commercial mindset with the ability to turn data into growth strategies - Excellent stakeholder management , communication, and leadership skills - Experience in event technology / B2B events is a strong advantage - MBA/PGDBM in Marketing, International Business, or a related discipline preferred Why This Opportunity: - Build and own a global marketing function - Shape the company's growth and demand-generation strategy - Work closely with senior leadership and cross-functional teams - Significant autonomy to experiment, build, and scale - Direct impact on pipeline, revenue, brand, and business growth - Opportunity to build and lead a high-performing marketing organization In short: We're looking for a growth-oriented marketing leader who can think strategically, execute hands-on, build teams, and turn marketing into a predictable revenue engine.