Product Marketing Manager

The role We are looking for an experienced Product Marketing Manager to help shape and deliver product marketing across WGSN Group, including WGSN and IWSR. This is an on-site role out of our London office. Working at WGSN Together, we create tomorrow A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink, sports and outdoors forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you. Role overview Working closely with Product, Commercial, Customer Success and Marketing, you will connect product development with customer and commercial needs, helping customers understand the value of our products, enabling successful launches and increasing adoption, retention and long-term customer value. This is a strategic and hands-on role. You will be expected to work autonomously, bring clarity to complex products, anticipate gaps and drive projects forward. Key accountabilities Product roadmap and launch planning: • Own the group product marketing calendar, aligning internal and external communications and promotional activity with the WGSN and IWSR product roadmaps. • Develop and deliver proportionate go-to-market plans for product launches, releases and enhancements, determining the right audiences, messaging, channels and level of promotion. • Ideate and manage how the product roadmaps are communicated to customers, demonstrating the ongoing value of their subscription and supporting retention. • Coordinate activity across teams, anticipating dependencies, risks and gaps to ensure launches are delivered effectively. Positioning and go-to-market: • Develop launch plans, messaging frameworks, sales presentations, battlecards, FAQs, campaigns and other market-facing assets supporting product launches and commercial conversations. • Translate complex product features, capabilities and data into clear, compelling customer benefits. • Establish and continually refine product positioning, value propositions, messaging frameworks and product narratives across both brands. • Develop and maintain customer personas to strengthen how we attract, engage and retain customers. • Work closely with Commercial and Sales Enablement teams to understand their needs and equip them to communicate product value confidently and consistently. Product adoption and customer value: • Identify opportunities to increase product awareness, adoption, engagement and return usage. • Use customer feedback and behavioural data to identify barriers to adoption and recommend targeted product marketing interventions. • Develop and manage the WGSN customer Knowledge Centre, ensuring customers can access timely, relevant support and derive maximum value from our products. Insight and measurement: • Define measures of success and evaluate the effectiveness of launches, campaigns and sales enablement materials to continually improve their quality and impact. About you You are an experienced product marketer who combines strategic thinking with hands-on delivery. You can take an objective or business challenge, determine what is needed and move it forward. Skills, experience & qualifications required • Significant experience in B2B product marketing, ideally within a subscription, data, intelligence or SaaS environment. • A strong track record of launching products and go-to-market activity across multiple products or markets. • Experience developing positioning, value propositions, messaging and personas • The ability to translate complex products, data and capabilities into simple, compelling customer benefits. • Strong commercial awareness and a clear understanding of how product marketing contributes to acquisition, adoption, retention and growth. • Excellent written and verbal communication skills, with a high level of accuracy. • The confidence to build relationships, ask the right questions and challenge constructively across teams and levels of seniority. • Strong organisational skills and the ability to manage multiple priorities while maintaining momentum and attention to detail. • A proactive, self-starting approach, with the judgment to anticipate gaps and take accountability for outcomes. What we offer Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including: - 25 days of holiday per year - with an option to buy/ sell up to 5 days- Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness - Employee assistance programme, season ticket loans and cycle to work scheme - Volunteering opportunities and charitable giving options - Great learning and development opportunities. More about WGSN WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. Our values We Are Everywhere The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere. We Are Future Focused We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow. We Are Rigorous We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do. Our culture An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with. Inclusive workforce We are committed to supporting the environment and sustainability , including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030. Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people. We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working. We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you. A Note for Applicants We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness. A Note for Recruiters Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partners