B2B Performance Marketing Manager

Category: Marketing Location: We are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.

The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus.

This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth. About My Amazon Guy My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients.

Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

Performance & Demand Generation Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution Own full-funnel strategy: awareness, consideration, conversion, and retargeting Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency Leverage attribution models and performance data to guide decisions and forecasting Analytics & Optimization Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards Continuously test and optimize creatives, audiences, offers, and landing pages Partner with CRO to improve conversion rates across forms, landing pages, and lead flows Develop and validate hypotheses through structured A/B testing Creative & Messaging Strategy Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals Guide cr