Performance Marketing Manager

Our team is seeking a Performance Marketing Manager to drive digital growth across brands through strategy, execution, performance analysis and account growth. The ideal candidate will be data-driven, commercially minded and comfortable working across paid media, e-commerce, email marketing, AI and other digital channels. WHAT YOU’LL DO: • Own performance and digital marketing strategy for assigned brands, translating business objectives into clear channel and campaign plans. • Lead campaigns across Meta, Google, YouTube, display and other relevant digital channels, with ownership of budgets and performance. • Analyse performance and consumer data to identify gaps, insights and opportunities for growth, and turn these into actionable recommendations. • Identify account mining, upselling and cross-selling opportunities across existing clients and help grow the scope of business. • Contribute to new business and pitch opportunities through performance strategy, media plans and projections. • Explore AI, emerging platforms and new digital approaches that can improve performance and expand HOWL’s offering. • Mentor and guide the Performance team while maintaining quality and strategic thinking across accounts. WHAT WE ARE LOOKING FOR: • 5-6 years of experience in performance/digital marketing, preferably in an agency environment. • Strong expertise across Meta Ads, Google Ads and other paid media platforms, with a solid understanding of full-funnel marketing and performance metrics. • Experience across digital growth areas such as e-commerce and conversion optimisation, beyond paid media. • Strong analytical and commercial thinking, with the ability to connect campaign performance to broader business objectives. • Experience handling clients and presenting performance insights and recommendations. • A strong understanding of account growth, upselling and identifying new business opportunities. • Experience managing or mentoring team members. • Strong communication, ownership and problem-solving skills.