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Category Lead - Shopper Marketing - FMCG - IIM/XL/SPJIMR/FMS/MDI

Executive Hiring•Mumbai
SENIOR_LEVELLead
₹90L - ₹100L
per year
👁️ 0 views•📝 0 applications•Posted 9/23/2026•Expires 10/25/2026
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Job Description

Looking for a Category Lead and Shopper Marketing for an FMCG, based in Mumbai. Post Grad in Marketing from IIM's / XL/SPJIMR/FMS/MDI etc. with 10-12 years mix of Shopper & Category Mktg / eComm / MT & GT with at least 1 year of Brand Mktg. experience in an FMCG is mandatory. RESPONSIBILITIES: - Devise, Own and Lead Trade strategy for the categories in India - Understand the category and make BTL investment decisions - Own the BTL budget for the brands and influence brand P&L outcomes. - Leverage the GTM to maximize the brand potential across channels. SKILL SETS : - Strong planning and project management skills along with sound commercial acumen. - Ability to - Get hands Dirty when needed- and execute - Great stakeholder management - good interpersonal communication skills - Cross functional understanding of the work processes between Sales, Marketing, Customer Service, Finance, HR Entrepreneurial and "hands-on" .

Required Skills

ATL/BTLBudgetingCommunicationCross-functional CollaborationCustomer ServiceGo-to-Market StrategyP&L ManagementProject ManagementStakeholder Management

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