Chief Marketing & Commerce Officer

ABOUT US Terrabis is a leading privately held cannabis company with a bold growth strategy. Operating across both wholesale and retail channels, we are committed to delivering exceptional customer experiences while expanding access to cannabis through innovation, technology, and operational excellence.

Join us as we continue to build the future of cannabis retail. JOB SUMMARY The Chief Marketing & Commerce Officer (CMCO) owns the full customer revenue engine at Terrabis , leading both marketing and direct-to-consumer commerce.

This role is responsible for driving top-line revenue, strengthening brand presence, and building a unified omnichannel experience across digital and retail. This leader connects marketing strategy, customer acquisition, eCommerce performance, and in-store/drive-thru (DT) experience into one cohesive function.

They will oversee brand, digital marketing, CRM, eCommerce, and retail commerce initiatives, ensuring all efforts contribute to measurable business outcomes.

This is a highly cross-functional role that partners closely with Retail Operations, Merchandising, Technology/Data, and Finance to drive growth, improve conversion, and increase customer lifetime value.

RESPONSIBILITIES Marketing Strategy & Brand Leadership Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention Lead development of integrated campaigns across digital, retail, and wholesale channels Ensure consistent brand voice and customer experience across all touchpoints Partner with executive leadership to align marketing efforts with company growth goals Commerce Strategy & Revenue Ownership Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks Define and execute a unified commerce strategy that connects digital and physical retail Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value Drive initiatives th