Senior Growth Marketing Manager

Build the demand engine for Acuity’s next stage of growth. Acuity Insights is entering a new stage of growth. We’ve spent years building products used by higher education programs to make important decisions about who enters their programs and how learners are supported once they get there. Today, established products are evolving, newer products are being commercialized, and we’re exploring how to reach new audiences and markets. As our Senior Growth Marketing Manager , you’ll help turn that opportunity into demand. You’re not walking into a blank slate, and you’re not inheriting a finished playbook. You’ll have enough foundation to move quickly and enough room to bring your own experience, ideas, and point of view to what comes next. You’ll have working campaigns, a strong webinar program, recurring prospect communications, established cross-functional partners, and improving data and measurement capabilities to build from. You’ll also have real whitespace. Nurture is a capability we need to build. International demand generation is largely unexplored. And we want you to bring the AI practices you’re already using in Growth Marketing to help accelerate our adoption, from campaign development and content repurposing to research, testing, and analysis. Across all of it, we want to get much better at understanding what creates qualified pipeline and contributes to revenue. You’ll be our only dedicated Growth Marketer, working hands-on across strategy and execution while surrounded by partners across Marketing and our broader Growth organization. This opportunity will suit you particularly well if you like getting close to the business, figuring out where marketing can have the greatest commercial impact, and turning that judgment into action. Before you apply: This is full-time, 16-month fixed-term employment covering an upcoming parental leave, open to candidates based anywhere in Canada. The start date is early November 2026. You’ll work remotely within Canada with access to employee benefits including healthcare coverage, paid time off, and a learning and development budget. Thoughtful use of AI is welcome. If you use it to support your application, please make sure it helps communicate your experience clearly and accurately. Authenticity and originality will help you stand out. The Work You’ll Do You’ll start with Acuity’s company-wide onboarding program, building context on our business, products, customers, and how we work. From there, you’ll go deeper into Marketing and our broader Growth organization, getting close to the campaigns, data, priorities, relationships, and rhythms that shape Growth Marketing today. As you ramp, you’ll take increasing ownership of demand generation across our product portfolio, with the context and relationships you need to make good decisions and move independently. Take ownership of demand generation You’ll set and run our quarterly demand-generation plans, deciding how Growth Marketing can best contribute to our commercial priorities and where to focus across competing opportunities. That means moving comfortably between strategy and execution: identifying the audiences and opportunities worth pursuing, choosing the right channels and tactics, building and launching the work, measuring what happens, and using what you learn to decide what comes next. You’ll have autonomy to bring your own judgment and experience to the work, while staying closely connected to the business priorities, product developments, and customer insights that should shape it. Turn product momentum into demand You’ll work across a portfolio at different stages of maturity. Casper and One45 are established products with deep roots in higher education, with One45 now evolving into its next chapter. Video Interviews and Professional Skills Development are newer solutions we’re actively commercializing. Working with Product Marketing, Sales, Customer Success and Business Development, you’ll translate product positioning, market insight, customer needs, and commercialization priorities into demand-generation strategies that reach the right audiences and give them a reason to engage. You’ll gather context, develop a point of view about how Growth Marketing can contribute, recommend an approach, and carry it into market. Build demand across the funnel You’ll architect, execute, and optimize integrated campaigns across the channels that make sense for the audience and opportunity, including paid media, email, web, content, prospect communications, and new approaches worth testing. You’ll continue building on a webinar program that has shown strong potential for generating qualified demand, owning the Growth Marketing motion end-to-end from audience and promotion strategy through registration, follow-up, and measurement. And you’ll build and evolve nurture programs beyond their current state: developing more intentional journeys for different audiences and verticals, identifying useful triggers and segmentation, and creating paths that help accelerate leads toward sales readiness. Get closer to what actually drives growth You’ll help us become much more disciplined about asking: What worked? What generated qualified demand? What progressed into pipeline? What contributed to revenue? And what should we do differently next time? Using HubSpot, campaign data, and our evolving business intelligence capabilities, you’ll look beyond surface-level engagement metrics to understand how Growth Marketing contributes further down the funnel. You’ll establish stronger measurement rhythms, test targeting and messaging, compare performance across campaigns and channels, and use what you learn to make better decisions about where we invest our time and budget. You won’t control every downstream revenue outcome, but you’ll understand the connection between your work and the commercial funnel and take accountability for continuously improving that contribution. Put AI to work in Growth Marketing You’ll bring AI practices that are already part of your toolkit and help us apply them meaningfully at Acuity. That could include campaign development, research, content creation and repurposing, nurture, experimentation, and analysis, as well as use cases we haven’t identified yet. The goal isn’t AI for its own sake. It’s finding practical ways to reduce manual work, get more leverage from what we create, improve quality and speed, and make better decisions. When something works, you’ll help turn it into a practice the broader team can learn from and continue using. Test how we generate demand internationally As Acuity expands its international reach, you’ll help us learn how our demand-generation approach translates into priority market including Australia and New Zealand (ANZ), UK and Ireland. Working with partners across Growth, you’ll develop and run a focused demand-generation pilot in one of these markets. You’ll help determine the audience, messaging, channels, and measures of success, then use what happens in this market to build an evidence-based point of view about what we should test, change, or invest in next. Who You’ll Work With, and How You’ll report to our Director of Marketing and join a Marketing function that includes Marketing Operations, Digital Marketing, Customer Marketing, Events Marketing, Content and Communications. You’ll be our dedicated Growth Marketing expert. That means bringing your own expertise while knowing how to draw on the expertise around you. Sales and Business Development will be particularly important partners. They’re close to prospective customers every day and can help you understand the problems buyers are talking about, the language they use, what resonates, where opportunities are stalling, and what they’re hearing in the higher education market. You’ll collaborate with Customer Success to dig deeper into buyer insights, source speakers for virtual events, understand exp