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Senior Director AMER Integrated Marketing
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Job Description
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Overview As Senior Director, AMER Integrated Marketing, you will develop and execute regional field marketing strategies, campaigns, and programs across the Americas, including the US, Canada, Latin America, and vertical industries.
Reporting to the VP, Global Integrated Marketing, you will lead a team that drives demand generation, customer engagement, partner engagement, and revenue growth in partnership with Sales and cross-functional go-to-market teams.
What You'll Do
Develop and implement regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.
Lead and develop a team of marketing professionals delivering integrated campaigns, programs, events, and initiatives for demand and pipeline generation, pipeline acceleration, account-based marketing, and partner engagement.
Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals. Build relationships with regional go-to-market and technology partners to deliver joint marketing initiatives and co-marketing programs.
Bring regional market trends, insights, and competitive context to identify opportunities for growth, content, and differentiation. Manage the Americas field marketing budget, allocating resources to maximize return on investment. Track and report on program and marketing perf
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