Marketing Automation Specialist

Marketing Automation Specialist – GoHighLevel, ManyChat & Funnels | Remote Position Type: Full-Time, Remote Working Hours: EST / U. S.

Business Hours About the Role At Pavago , one of our clients is hiring a Marketing Automation Specialist to build and manage lead-generation systems across GoHighLevel, ManyChat, funnels, CRM workflows, AI content, and marketing automation tools .

This is a hands-on execution role for someone who understands how to turn traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems.

You’ll own the infrastructure behind lead generation — from landing pages and Instagram DM automations to CRM pipelines, nurture sequences, booking flows, and AI-powered content workflows.

What You’ll Own GoHighLevel & Marketing Automation Build and manage workflows inside GoHighLevel (GHL) Create automated email, SMS, follow-up, and nurture sequences Build and maintain CRM pipelines and lead stages Connect forms, landing pages, calendars, funnels, and CRM workflows Automate repetitive marketing and operational processes Monitor automation performance and troubleshoot workflow issues Ensure leads are properly captured, routed, tracked, and followed up with Prevent lead leakage across the marketing and sales funnel Funnels & Conversion Optimization Build landing pages, lead-generation funnels, and booking flows Create clear conversion paths from initial engagement through booked calls Improve funnel messaging, structure, and user experience Monitor conversion rates and identify drop-off points Test and optimize funnel elements based on performance Continuously improve lead-to-booking conversion rates ManyChat & Instagram DM Automation Build and manage ManyChat automation workflows Create Instagram DM funnels using keyword and engagement triggers Build automated replies, qualification flows, and lead capture sequences Connect ManyChat leads with GoHighLevel and other marketing systems Turn Instagram engageme