Job Description
Key Responsibilities
Creative & Visual Design
• Conceptualize and design visually compelling layouts across digital, print, social, outdoor and campaign-led media.
• Create brand-aligned creatives for fashion campaigns, websites, CRM, performance marketing, and in-store communication.
• Translate fashion trends, references and concepts into strong visual narratives that elevate brand perception.
• Design static, animated (gif) and light motion graphic assets where required.
• Working on AI based apps to generate visuals and graphics related to Fashion and beyond is a must.
Branding & Consistency
• Ensure all designs adhere to brand guidelines while pushing creative boundaries where appropriate.
• Maintain consistency in typography, color, layout systems and overall visual identity as per the brand language across touchpoints.
• Work on logo adaptations, branding assets and visual systems as needed.
Collaboration & Execution
• Collaborate closely with Creative Directors, photographers, stylists, content, marketing teams and external agencies to bring ideas to life.
• Interpret briefs, ask the right creative questions and deliver designs aligned with campaign objectives.
• Handle multiple projects simultaneously while maintaining high design quality and attention to detail.
• Guide and Approve design adapts made by junior designers.
Trends & Innovation
• Stay up to date with global fashion, design, typography, and visual communication trends .
• Bring fresh ideas, references and innovations into the design process.
• Continuously refine and elevate creative output through experimentation and iteration.
• Experimenting and designing new styles is central to this role.
Key Requirements
Experience & Portfolio
• 8–9 years of professional experience in graphic design, preferably within fashion, lifestyle, retail or luxury brands .
• Strong portfolio showcasing fashion-led design work , layouts, campaigns and branding systems.
• Experience working on multi-channel brand communication is essential.
Design & Technical Skills
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Working knowledge of After Effects / Premiere Pro for motion or video-based assets is a strong plus.
• Strong command over layout design, typography, color theory and visual hierarchy .
• Ability to visualize campaigns and translate concepts into polished executions.
Creative & Professional Skills
• Strong fashion sensibility with an eye for detail and aesthetics.
• Ability to think conceptually and solve design challenges creatively.
• Highly organized, detail-oriented and comfortable working in fast-paced environments.
• Excellent communication and collaboration skills.
• Ability to manage timelines and deliver within deadlines.
• Strong command of written and spoken English, with the ability to understand creative briefs and communicate effectively.
• A keen eye for fashion, design, art, colour, composition, pacing, and visual storytelling.
Education
• Bachelor’s degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related field (preferred).