National Sales Head - Consumer Durable

Role Overview: Our client is a leading Consumer Durable company with a strong presence across India and global markets. They are looking to hire a senior sales professional for the position of General Manager - National Sales based in Hyderabad. Key Responsibilities: - Plan and achieve Pan India sales targets across trade, institutional, and exclusive brand channels. - Develop and implement sales strategies aligned with the company growth objectives. - Drive revenue and volume growth along with improvement in product mix. - Track and improve the brand market share year on year. - Work closely with the Marketing and Product teams to strengthen the premium brand positioning. - Identify and expand into priority markets and emerging growth regions. Team Leadership & Performance Management: - Lead, mentor, and manage the performance of the national sales team. - Set clear KPIs and ensure accountability across regions. - Drive productivity improvements, capability building, digitization, and succession planning. - Foster a culture of ownership, accountability, efficiency, and high performance. Commercial Governance & Policy Implementation: - Ensure implementation of company policies related to Sales & Trade Schemes, TADA, CTC & Incentives, Branding & Promotions, and Warranty & Claims Management. - Monitor trade scheme effectiveness and return on investment. - Ensure strong expense control and commercial discipline. Market Intelligence & Competitive Strategy: - Track competitor activities including pricing, schemes, policies, and market positioning. - Analyze market trends and identify potential growth opportunities. - Recommend and implement strategic actions based on market insights. Customer & Channel Relationship Management: - Build and maintain strong relationships with distributors, institutional clients, and channel partners. - Strengthen partner engagement programs. - Ensure high customer satisfaction and effective grievance resolution. - Monitor primary and secondary sales performance. - Develop network expansion strategies to enhance market coverage and brand penetration. Performance Tracking & Reporting: - Share MIS reports, growth analysis, and strategic insights with management. - Monitor and report branch-wise P&L performance. Desired Profile: - Proven experience handling Pan India sales operations. - Strong leadership capability with experience managing multi-layered teams. - Process-oriented with strong commercial acumen and strategic thinking ability.