Senior Brand Manager, Wound Care

• Lead brand strategy and execution for the Wound Care portfolio across the AMENA region in partnership with the Marketing Director • Support development and execution of the regional Wound Care growth strategy • Lead assigned strategic initiatives • Drive development of regional brand plans and launch programmes • Oversee omnichannel asset development • Partner with markets to execute growth initiatives effectively • Translate consumer, patient, and healthcare professional insights into actionable growth strategies • Support innovation initiatives, portfolio development, performance optimisation, and digital executions • Deliver gross sales and EBITA targets for assigned Wound Care brands • Embed consumer, patient, and HCP-centric marketing activities • Apply and protect approved brand positioning, message hierarchy, brand assets, and guidelines • Develop modular regional marketing assets, launch materials, and toolkits for multi-market implementation • Use platform analytics to evaluate and validate digital marketing performance • Champion AI-powered tools across content creation, trend analysis, performance optimisation, and reporting • Partner with cross-functional groups to ensure professional business strategy consistency and regulatory compliance of advertising and promotional materials • Monitor, analyse, and evaluate market trends and competitor activity • Identify market opportunities and adjust marketing strategies and plans to changing market and competitive conditions • Identify and evaluate portfolio gaps and comply with iGate process requirements • Support evaluation and analysis of global/regional NPD initiatives • Develop launch strategies as appropriate Requirements • A recognised university degree and/or Masters/MBA qualification • 7+ years of marketing experience • At least 3+ years in a regional or multi-market role • Preferably experience in Consumer Healthcare (OTC/Cosmetics) • Hands-on experience with Wound Care brands strongly preferred • Familiarity with category dynamics, regulatory sensitivities, and consumer intimacy in Wound Care • Proven success in brand management and development • Strong brand advertising and promotion experience • Experience in digital marketing and eCommerce strategy, execution, and evaluation • Experience with Google Analytics beneficial • Strategic thinking and financial acumen • Ability to contribute to brand planning and budgeting • Ability to develop effective relationships with a wide range of stakeholders • Excellent verbal and written communication skills • Experience with Microsoft presentations • Strong analytical skills • Ability to work across different cultures • Flexibility and willingness to take a hands-on approach • Ability to work in a fast-paced environment and deal with ambiguity • Ability to multitask and work independently with attention to detail • Strategic agility, analytical thinking, and numerical reasoning • Strong results orientation with a demonstrable record of success • Excellent interpersonal and communication skills • Ability to find constructive solutions to problems • Integrity and trustworthiness • Adherence to company values • Completion of mandatory company training requirements Core Competencies Demonstrates expertise in brand management and development within the Wound Care sector, leveraging strategic thinking and digital marketing skills to drive growth and optimize performance. Proven ability to collaborate across functions and cultures while delivering on sales and EBITA targets. Highest-signal resume keywords • Brand Management • Digital Marketing Strategy • Wound Care Experience • Market Analysis • Stakeholder Relationship Development ATS Optimization Keywords Hard Skills • Brand Strategy Development • Omnichannel Asset Development • Performance Optimization • Google Analytics • Financial Acumen • Market Trend Analysis • Portfolio Development • Launch Strategy Development • Consumer Insights Translation • Regulatory Compliance Soft Skills • Excellent Communication Skills • Analytical Thinking • Flexibility • Problem-Solving • Interpersonal Skills Certifications & Qualifications • Recognised University Degree • Masters/MBA Qualification Industry Keywords • Consumer Healthcare • Wound Care • OTC • Cosmetics • Brand Advertising • ECommerce • Multi-Market Role • Consumer Intimacy • Category Dynamics • NPD Initiatives Tools & Technologies • AI-Powered Tools • Microsoft Presentations #J-18808-Ljbffr