Digital Marketing Lead

Job Summary We are looking for a hands-on Senior Growth Marketing Manager with strong beauty, or wellness industry experience to lead marketing growth . This is not a general branding or content-only role.

The successful candidate must be able to manage the full marketing funnel from social media content strategy, paid media, lead generation, WhatsApp enquiry conversion, appointment booking, show-up, sales tracking and actual cash collection. This is a hands-on role.

You will not be managing a team — you will be planning, creating, publishing and optimising personally, with support from outlet staff for on-site content. The role is suited for someone who understands customers, positioning, trust-building content, high-ticket beauty services and performance marketing accountability.

Key Responsibilities

* Develop and execute premium social media marketing strategies for a high-end beauty . * Manage the full social media marketing process, including content planning, shooting direction, copywriting, creative testing, posting schedule, paid boosting and performance review.

* Plan and execute Google Ads campaigns, including Search, Performance Max, conversion tracking and campaign optimisation. * Build content that protects premium brand positioning while generating quality leads and appointment enquiries.

* Work with outlet teams to collect customer case materials, treatment stories, testimonials and before/after content where consent is obtained. * Improve the funnel from social media enquiry to WhatsApp response, booking, show-up, consultation, sale and cash collection.

* Track campaign performance based on qualified leads, bookings, show-ups, new-customer sales and net cash collected. * Work closely with the outlet team to align marketing promises with the actual customer experience. * Prepare weekly marketing performance reports with clear actions, numbers and next steps.

Requirements

* Proven hands-on marketing experience in beauty, manicure/Pedicure, skincare, we