Business Analyst - Banking/NBFC Domain

About the Role : We are looking for an experienced Business Analyst / Business Analytics professional with strong expertise in customer analytics, predictive modeling, and campaign optimization within the Banking or NBFC domain. The ideal candidate should have hands-on experience in propensity, cross-sell, up-sell, behavioral modeling, customer segmentation, and translating analytical insights into actionable business strategies. Responsibilities : - Develop, enhance, and monitor propensity, cross-sell, up-sell, behavioral, and offer-generation models to support customer growth and engagement. - Partner with business, marketing, product, and customer teams to identify customer growth opportunities and develop data-driven campaign strategies. - Perform advanced customer segmentation based on behavioral, transactional, demographic, and product-level attributes. - Analyze campaign performance, customer response, conversion, and engagement metrics to optimize targeting and improve campaign effectiveness. - Develop and refine dynamic offer logic and next-best-offer recommendations based on customer behavior and business objectives. - Monitor model performance, identify gaps or changes in customer behavior, and recommend improvements to analytical models and strategies. - Work with large customer and transaction datasets to identify trends, patterns, opportunities, and risks. - Translate complex analytical findings into clear, actionable recommendations for business and senior stakeholders. - Collaborate with data science, technology, product, marketing, and business teams to implement analytical solutions and ensure successful adoption. - Establish appropriate documentation and governance around models, analytical methodologies, assumptions, and performance monitoring. - Continuously identify opportunities to improve customer targeting, campaign ROI, cross-sell, up-sell, and overall portfolio growth. Tech Stack : - SQL, Python/R for data extraction, manipulation, analysis, modeling, and validation. Requirements : - 4 - 9 years of experience in Business Analytics, Customer Analytics, Marketing Analytics, or a related analytical role, preferably within Banking or NBFC. - Strong hands-on experience in propensity modeling, behavioral modeling, cross-sell/up-sell analytics, and offer or next-best-action logic. - Strong understanding of customer segmentation, campaign analytics, targeting, and customer lifecycle management. - High proficiency in SQL and strong hands-on experience with Python or R for data analysis and modeling. - Experience working with large customer, transactional, or financial datasets. - Strong understanding of statistical and predictive modeling concepts and model performance monitoring. - Ability to translate analytical outputs into business strategies, customer growth initiatives, and actionable recommendations. - Strong stakeholder management and communication skills, with the ability to work effectively with business and technical teams. - Strong analytical thinking, problem-solving, and structured decision-making skills. - Experience in a Banking, NBFC, FinTech, cards, lending, or financial services environment is preferred.