Newton School - Senior Marketing & Brand Manager - B2C - IIM/ISB/FMS/MDI

About Newton School: Come be part of a rocketship that is creating a massive impact in the world of education! On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through its personalised learning platform. We are building an online university and solving the deep problem of employability of graduates. We have a strong core team consisting of alumni from IITs and IIMs, having several years of industry experience in companies like Unacademy, Inmobi among others. On this mission, we are backed by some of the most respected investors around the world - Nexus Venture Partners, RTP Global, Steadview Capital and a slew of angel investors including CRED's Kunal Shah, Flipkart's Kalyan Krishnamoorthy, Unacademy founders, Udaan's Sujeet Kumar among others. Role: We are looking for an experienced Brand person to help us build our brand and raise brand awareness. You will work across all levels and departments of our organisation to find what makes us unique and communicate it to the world. If you are creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we would like to meet you. Ultimately, you will help us improve our company's reputation and drive growth. Responsibilities: - Analyse brand positioning and consumer insights and shape and communicate our vision and mission - Translate brand elements into plans and go-to-market strategies - Establish performance specifications, cost and price parameters, market applications and sales estimates - Measure and report performance of all marketing campaigns, and assess ROI and KPIs - Monitor market trends, research consumer markets and competitors' activities - Oversee new and ongoing marketing and advertising activities - Monitor product distribution and consumer reactions Requirements: - Proven ability to develop brand and marketing strategies and communicate recommendations to executives - 4+ years of experience in working into Branding and Marketing - Experience in identifying target audiences and devising effective campaigns and understanding of the full marketing mix - Strong analytical skills partnered with a creative mind - Data-driven thinking and an affinity for numbers - Outstanding communication skills - Up-to-date with latest trends and marketing best practice Our Way Of Working: - An opportunity to work on something that really matters - A fast-paced environment to learn and grow. High transparency in decision making - High autonomy; freedom to take risks, to experiment, and to fail - Market competitive salary We promise a meaningful journey with smart people, with opportunities to learn and grow. Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day!