Viva Connect - Senior Manager - Marketing & GTM

Helo.ai by VivaConnect is an AI - first cloud communication platform (CPaaS), built on 25 years of enterprise communication expertise. We help businesses - from startups to large enterprises - personalise conversations for billions with AI across SMS, WhatsApp, RCS, Voicebots, Chatbots, and Email, all from a single platform. 25+ years of enterprise communication expertise. Trusted by leading brands including Aditya Birla Capital, Bajaj Finance, and Kotak Mahindra Bank. Google and Meta Partner. Why Build Your Career With Us: - Own and shape Helo.ai's brand positioning and go - to - market presence. - Drive integrated marketing across brand, content, demand generation, events, and partnerships. - Work closely with leadership, sales, product, design, PR, and growth teams. - Lead high - impact campaigns in a fast - growing AI and CPaaS environment. - Build a scalable marketing engine that influences brand visibility and business growth. - Play a strategic role in defining how Helo.ai is perceived in the market. Discover More About Helo.ai: Website: https://helo.ai/ LinkedIn: https://www.linkedin.com/company/sayheloai/ Instagram: @sayheloai | @lifeathelo.ai The Role You'll Play: As our Senior Manager - Marketing & GTM, you will lead Helo.ai's marketing strategy across brand, content, campaigns, events, partnerships, and demand generation. You will be responsible for building a strong and differentiated market presence for Helo.ai while driving high - quality engagement, pipeline impact, and category visibility. This role requires someone who can combine strategic thinking with hands - on execution and work cross - functionally to turn marketing into a strong growth lever for the business. In addition to the responsibilities listed below, you should be open to taking up related initiatives that strengthen Helo.ai's market positioning, revenue influence, and brand impact. What You'll Be Driving: 1. Brand Positioning & Strategic Marketing: - Own and strengthen Helo.ai's brand positioning across key business segments. - Shape messaging and narrative for products, solutions, and company - level communication. - Ensure consistency of brand voice across external and internal marketing touchpoints. - Drive brand visibility and differentiation in the AI, CPaaS, and enterprise communication space. 2. Go - to - Market Strategy: - Lead GTM planning and execution for products, solutions, campaigns, and key business initiatives. - Translate business priorities into clear and actionable marketing programs. - Build marketing strategies aligned to customer segments, ICPs, and business goals. - Partner with sales and leadership teams to support revenue - focused campaigns and launches. 3. Content & Communication Leadership: - Oversee high - impact content across LinkedIn, social media, website, email, decks, case studies, and sales enablement material. - Guide the creation of thought leadership, brand campaigns, product messaging, and customer - facing narratives. - Ensure quality, clarity, and consistency across all content assets. - Build a strong content engine that supports awareness, engagement, and conversion. 4. Demand Generation & Pipeline Support: - Design and execute integrated campaigns that contribute to lead generation and pipeline growth. - Support inbound and outbound efforts through targeted content, lead magnets, and campaign programs. - Work closely with sales teams to improve lead quality, engagement, and conversion. - Measure campaign performance and optimize for reach, engagement, and business outcomes. 5. Events, Field Marketing & Partnerships: - Lead the planning and execution of trade shows, industry events, webinars, and flagship brand activations. - Build strategic partnerships and co - marketing opportunities that enhance brand reach and credibility. - Represent marketing in cross - functional planning for industry presence and ecosystem engagement. - Ensure strong pre - event, on - ground, and post - event marketing execution. 6. Team Leadership & Cross - Functional Collaboration: - Build, mentor, and manage a high - performing marketing team. - Collaborate with product, sales, design, SEO, PR, and leadership teams on strategic initiatives. - Manage agencies, freelancers, and external partners where required. - Bring structure, ownership, and performance discipline into the marketing function. 7. Performance, Analytics & Optimization: - Track KPIs across brand growth, campaign performance, engagement, and revenue contribution. - Use data and market insights to refine strategy and improve execution quality. - Monitor content, events, and GTM performance and identify areas for optimization. - Build marketing systems and processes that can scale with business growth. Knowledge & Expertise We Value: 1. Functional Capability: - 7 - 10 years of experience in B2B marketing, GTM, brand, demand generation, content, or partnerships. - Strong experience in SaaS, CPaaS, telecom, conversational AI, martech, or technology - led businesses. - Proven ability to lead integrated marketing strategies across digital, content, events, and field marketing. - Experience in building brand positioning and executing GTM programs for growth - stage businesses. - Strong understanding of enterprise buyer journeys and ICP - led marketing. - Experience working closely with revenue, leadership, and product teams. - Exposure to fintech, BFSI, enterprise tech, or regulated - industry marketing is an added advantage. - Experience in scaling teams, functions, or new marketing initiatives is preferred. 2. Professional Strengths: - Strong strategic thinking with hands - on execution ability. - Excellent storytelling, communication, and messaging skills. - Commercial mindset with a clear understanding of business impact. - Strong leadership and stakeholder management capabilities. - Ability to manage multiple high - priority initiatives simultaneously. - High ownership, problem - solving ability, and attention to detail. - Passion for brand - building, growth, and continuous innovation. 3. Platforms & Tools: - Google Workspace (Docs, Sheets, Slides, Gmail & Drive). - CRM and marketing automation platforms. - LinkedIn and other digital/social media platforms. - Analytics and campaign reporting tools. - AI tools for productivity, research, and content support. - Project and content planning tools. Education & Experience: - Bachelor's degree in Marketing, Business, Mass Communication, Journalism, English, or a related field (Preferred). - MBA or relevant postgraduate qualification is a plus. - 7 - 10 years of relevant experience in Marketing, Brand, GTM, Demand Generation, Content, or Partnerships. - Strong track record of driving business - aligned marketing programs in fast - paced environments. - Experience in high - growth startups, B2B SaaS, technology, or enterprise - focused businesses preferred. Indicators of Success: - Stronger brand visibility and market positioning for Helo.ai. - High - quality marketing campaigns delivered across channels and business priorities. - Meaningful contribution to lead generation, pipeline growth, and revenue influence. - Successful execution of product launches, GTM programs, and brand initiatives. - Strong event marketing and partnership outcomes. - Scalable team structure, stronger execution quality, and improved marketing efficiency. - Consistent growth in engagement, content quality, and strategic brand impact. Performance & Growth: The role follows defined KPIs and KRAs to ensure clarity in responsibilities, support performance tracking, and recognize contributions toward brand growth, GTM excellence, audience engagement, and business impact.