Social Media Manager

Job Title: Social Media Manager About TerraTern: TerraTern is one of the fastest-growing Global Talent Mobility Solution providers, dedicated to guiding individuals through seamless international relocation. We offer personalized visa assistance, job search support, and comprehensive resources to empower global aspirants. Our commitment to transparency, expertise, and customer satisfaction ensures a smooth and reliable immigration experience from start to finish. Role Overview: We’re looking for a creative, camera-confident Social Media Manager to join our dynamic team. This full-time role combines social media strategy, content creation, influencer collaboration, and on-camera presentation. You’ll be the driving force behind TerraTern’s online presence - managing our platforms, creating engaging content, representing the brand on camera, and building relationships with influencers who align with our mission. Key Responsibilities: • Develop and execute data-driven social media and influencer marketing strategies aligned with business goals, with measurable KPIs including growth in followers, engagement, and video reach. • Plan, create, and schedule engaging content, posts, reels, stories, and campaigns across LinkedIn, Instagram, Facebook, YouTube, and other platforms—tracking performance against KPIs like conversion and lead generation. • Be the on-camera face for videos, reels, and explainers that connect with our audience authentically, contributing to brand consistency and sentiment. • Identify, collaborate with, and manage partnerships with influencers, creators, and brand ambassadors in relevant niches (career, education, travel, migration), aiming for high-quality collaborations and measurable ROI. • Manage influencer campaigns end-to-end from outreach and negotiation to tracking deliverables and measuring impact, including audience engagement and response rate metrics. • Collaborate with content, design, and marketing teams to ensure cohesive storytelling and brand consistency across all channels. • Stay updated with social, video, and influencer trends, and apply best practices to increase reach and engagement while monitoring sentiment and awareness KPIs. • Track KPIs, prepare monthly performance reports, and derive insights to optimize campaigns—ensuring alignment with business objectives and campaign goals. • Engage with our community, respond to comments, DMs, and feedback promptly and professionally, reinforcing brand trust and responsiveness. • Translate complex immigration and global mobility topics into relatable, engaging content that resonates with diverse audiences and supports lead generation targets. Qualifications: • Bachelor’s degree in Marketing, Communications, Journalism, or related field. • 3+ years of experience in social media management, influencer marketing, or digital content creation. • Proven ability to plan and execute influencer collaborations with measurable outcomes. • Comfortable and confident appearing on camera for short-form videos, reels, or interviews. • Excellent communication, storytelling, and presentation skills. • Proficiency with social media tools (Hootsuite, Buffer, Meta Business Suite, etc.). • Creative mindset with a strong sense of design and visual aesthetics. • Experience in immigration, study abroad, or global careers (preferred but not mandatory). Why Join TerraTern? • Impactful Work: Help individuals achieve their global career goals and transform their futures. • Professional Growth: Learn from experts and stay ahead of industry trends with regular training. • Entrepreneurial Culture: Take ownership of your ideas and bring them to life. • Collaborative Environment: Join a young, vibrant team that values innovation, learning, and collaboration.