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Product Marketing Manager - Payments

PlaidSan Francisco HQ🌍 Remote
Full-time3-7
$161k - $200k
per year
👁️ 0 views📝 0 applicationsPosted 9/14/2026Expires 10/20/2026
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Job Description

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products.

Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use.

Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D. C. , Raleigh, London, and Amsterdam.

At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption.

We collaborate closely with Product, Sales, and Marketing teams, creating compelling narratives, influencing product direction based on customer feedback, and driving go-to-market strategies that align with our business goals and customer needs.

As a Product Marketing Manager for Payments, you’ll help bring Plaid’s vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions.

Our mission is to harness Plaid’s network—spanning coverage, intelligence, and conversion—to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem.

Responsibilities

Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear comp

Required Skills

Product MarketingProduct Lifecycle ManagementCompetitive AnalysisMarket ResearchProduct PositioningMessaging StrategyGo-To-Market (GTM) StrategyFinancial Payments DomainB2B MarketingCollaboration with Product/Sales/Marketing TeamsCustomer Feedback AnalysisFintech Industry KnowledgeAPI/Developer ToolsFinancial Institutions PartnershipsBiller/Fintech/Financial Institution EngagementNetwork Coverage Analysis

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