Senior Paid Search Strategist

Digital Remedy is looking for a Sr. Paid Search Strategist to drive performance and growth for our clients. This includes search campaigns on both Google and Bing Ads, as well as YouTube campaigns. The ideal candidate should be proactive in communication, solutions-oriented, and an expert in paid search advertising.

They should enjoy a fast-paced, team environment and staying up to date on the latest trends in the search space. This is a remote position; however, the selected candidate must be available to work during Mountain Standard Time (MST) business hours.

Responsibilities

Include: Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc.)

to increase ROI for clients and partners Continually update and align paid search strategies with new and emerging best practices to improve quality and efficiency Building paid search campaigns for clients across a wide variety of industries, inclusive of campaign structure, ad copy, keyword selection, and additional inputs to drive success Communicating and recommending strategic plans to client teams to improve performance Communicating and collaborating with paid search, account management, and other internal agency teams to drive innovation Pulling reports and providing campaign recommendations for internal managers Assist the Paid Media Manager and Sr.

Director of Paid Media with process documentation Work directly and foster relationships and opportunities with vendor partners including Google Qualifications: 4+ years hands-on experience with Google Ads, Bing Ads, and YouTube campaigns 4+ years experience at a digital marketing agency Google Certifications – Ads & YouTube/Video Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry Strong ad copy writing skills for