Marketing Manager

Line of Service Internal Firm Services Industry/Sector Not Applicable Specialism IFS - Brand & Communications Management Level Manager Job Description & Summary At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets. The Opportunity As a Marketing Manager, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career. Your role will include, but isn’t limited to: • Develops in-depth knowledge of assigned business portfolios, priority areas and target audiences • Understands and applies stakeholder business plans and priorities to develop and maintain a strategic marketing plan • Manages key stakeholder relationships and expectations • Works with a cross functional marketing and sales team to develop high quality, digital marketing campaigns that raise awareness and PwC’s position in the market • Identifies and builds connected client journeys including defining target clients, buyers, and audience segmentation • Oversees editorial calendar to ensure on-time delivery of quality deliverables • Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs) • Reviews past campaign performance & recommend improvements • Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend • Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey What you’ll Bring Your skills, knowledge, and experiences are what set you apart. Here’s what we look for: • Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing • Working experience in developing strategic marketing plans and budgets • Proven background in quantitative and analytical skills • Proven effectiveness working with virtual teams across different geographic areas • Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously • Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen • Function in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team This position ensures continuity and upholds our standards of excellence following the departure of a valued team member. The salary range for this position is $84,800 - $134,800. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package. Why you’ll love PwC you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity. Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required: Degrees/Field of Study preferred: Certifications (if blank, certifications not specified) Required Skills Optional Skills Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Coaching and Feedback, Communication, Creativity, Cross-Functional Collaboration, Customer Relationship Management, Embracing Change, Emotional Regulation, Empathy, External Relationships, Inclusion, Intellectual Curiosity, Learning Agility, Market Penetration, Market Penetration Forecasts, Optimism, Professional Courage, Relationship Building, Revenue Growth, Sales Program Coordination, Sales Strategy, Self-Awareness {+ 5 more} Desired Languages (If blank, desired languages not specified) Travel Requirements Not Specified Available for Work Visa Sponsorship? No Government Clearance Required? No Job Posting End Date We’re committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process. The use of artificial intelligence (AI) in recruiting is just getting started, so we know you have questions about how and why we use it. At certain points during our recruiting process, we rely on AI to improve your experience. This could be during resume review or curating personalized job recommendations, asking you clarifying questions via a chatbot or during our interview scheduling to improve your experience. Our use of AI helps ensure we combat bias by evaluating candidates equally and fairly, without seeing identity information, such as your name, or gender for example). AI also helps us better predict successful hires by reviewing all applicants for a role and the relationship between your skills, experience and likely success at PwC Canada. While AI supports parts of our recruitment process, final hiring decisions always involve human review. For more information about our use and protection of your data, please refer to our Privacy Policy (https://www.pwc.com/ca/en/privacy-policy.html). Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le-nous savoir à l’étape de la demande d’emploi. L’utilisation de l’intelligence artificielle (IA) dans le domaine du recrutement en est à ses balbutiements. Nous savons que vous pourriez vous demander comment et pourquoi nous y avons recours. À certains stades de notre processus de recrutement, nous comptons sur l’IA pour améliorer votre expérience. Par exemple, pendant l’examen du curriculum vitæ ou l’élaboration d’une liste de recommandations personnalisées, un agent conversationnel pourrait vous demander des précisions ou fixer avec vous un rendez-vous pour l’entrevue. L’IA nous aide à mieux lutter contre les préjugés, car l’évaluation des candidats se fait de façon juste et équitable, sans que les informations d’identification comme le nom ou le sexe soient connues. Elle nous permet également de mieux repérer les bons candidats pour un poste et d’évaluer le lien entre leurs compétences, leur expérience et leurs chances de réussir chez PwC