Advertising Specialist [ Google Ads, Performance Max (PMax) ]

Performance Marketing Specialist (Google & Video Focus) 5 Work Days Per Week Office Near Tai Seng MRT, Singapore Medical Benefits Provided Entitled to Yearly Bonus & Performance Bonus Requirements Education: Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.

Experience: Minimum 5 years of hands‑on experience in advertising operations, with a heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube) . Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.

Platform Proficiency: Core Expertise: Deep, hands-on mastery of Google Ads —specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.

Secondary Platforms: Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads. Analytical Skills: Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi-channel performance.

Mindset & Execution: Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment. Collaboration: Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

Strategic Budget Management: Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.

Google Ecosystem Mastery (Primary Focus): Oversee day‑to‑day operations with a core concentration on Google Ads , driving advanced optimization for Search campaigns , scaling Performance Max (PMax) strategies, and managing high-impact YouTube advertising campaigns (covering setup, audience targeting, asset optimization, and