Manager - Product Marketing - SaaS/Enterprise Software

Key Responsibilities: - Develop and execute multi-channel product marketing strategies across LinkedIn, Search, Retargeting, Video and other relevant channels. - Build persona-specific campaigns and messaging tailored to different buyer segments and industry use cases. - Own conversion optimization across landing pages, lead magnets, COI calculators, industry-specific pages and nurture journeys. - Develop and optimize lead nurturing sequences to improve lead quality and movement through the funnel. - Monitor campaign performance through weekly optimization, attribution analysis and pipeline tracking. - Partner with Sales to improve lead-to-SQL conversion and ensure marketing activity translates into qualified pipeline. - Analyze campaign, funnel and attribution data to identify opportunities for CPL, conversion and ROI improvement. - Test messaging, creatives, audiences, landing pages and campaign structures to continuously improve performance. - Track competitive and market trends to strengthen product positioning and campaign effectiveness. Success Metrics: - CPL: Below $160 across channels - Landing Page Conversion: 3%+ - Lead-to-SQL Conversion: 18%+ - Quarterly Pipeline: 47 SQLs from 250 leads - Marketing ROI: Improve from $0.20 to $2.55 generated per $1 spent - Continuous improvement in pipeline contribution, conversion rates and campaign efficiency Desired Candidate Profile: - 5+ years of experience in Product Marketing, B2B Marketing, Demand Generation or Performance Marketing. - Strong hands-on experience across LinkedIn, Search, Retargeting and Video campaigns. - Proven ability to build persona-led messaging and full-funnel campaigns. - Strong understanding of conversion optimization, lead nurturing, attribution and marketing analytics. - Data-driven mindset with a strong focus on pipeline and revenue outcomes. - Experience working closely with Sales, Product and Content teams.