BCCL - Senior Manager - Performance Marketing

Role Overview: TimesPro is looking for a result-oriented and data-driven professional to lead performance marketing initiatives for Online and Distance Learning programs. The role will focus on generating high-quality leads through digital channels, optimizing campaign performance, and driving enrolment growth across university and edtech partnerships. The ideal candidate should have hands-on experience in paid media campaigns, lead generation funnels, analytics, and marketing automation within the education or edtech industry. Key Responsibilities: - Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube / Affiliate / Lead Aggregator Platforms - Drive lead generation for Online Degree, Executive Education, and Distance Learning programs - Manage CPL, CAC, ROAS, and overall campaign performance metrics - Coordinate with internal sales, counselling, and CRM teams to improve lead quality and conversion ratios - Monitor daily campaign performance and prepare MIS/reporting dashboards - Optimize landing pages, ad creatives, audience targeting, and remarketing campaigns to improve conversions - Work closely with creative and content teams for campaign assets, communication, and promotional strategies - Handle budget planning, allocation, and utilization across campaigns and channels - Ensure proper lead tracking through CRM/SFDC and marketing automation platforms - Conduct competitor benchmarking and market analysis for new campaign opportunities - Manage relationships with agencies, media partners, and affiliate vendors - Support university partner campaigns and admission season launches Required Skills & Competencies: - Strong understanding of Digital Performance Marketing and Lead Generation - Hands-on experience with Google Ads Manager, Meta Business Manager, Google Analytics (GA4), and Google Tag Manager - Strong analytical and reporting skills - Understanding of lead funnels, attribution models, and conversion optimization - Experience in education/edtech marketing preferred - Excellent communication and stakeholder management skills - Ability to work in a fast-paced, target-driven environment Qualification & Experience: - MBA / PGDM in Marketing or related field preferred - 9 - 12 years of experience in Performance Marketing / Digital Marketing - Prior experience in Online Education, EdTech, Distance Learning, or Higher Education industry preferred Key KPIs: - Lead Volume & Lead Quality - Cost Per Lead (CPL) - Conversion Rate - ROAS & Campaign Efficiency Location: Mumbai, Andheri East (On-Site)