Director, Product Marketing, IQVIA Digital

Job Title: Director, Product Marketing, IQVIA Digital Job Location: New Providence, New Jersey, United States of America Job Location Type: Remote Job Contract Type: Full-time Job Seniority Level: IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision.

We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes.

IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at The IQVIA Product Organization is looking for a strategic and execution-driven Sr.

Product Marketing Manager (PMM) to lead positioning, messaging, and go-to-market strategy for our healthcare-oriented media platform.

This role sits at the intersection of product, sales, and marketing, translating complex healthcare and AdTech capabilities into compelling value propositions that resonate with healthcare brands, agencies, and partners.

The ideal candidate combines strong knowledge of healthcare marketing regulations and dynamics (HIPAA, data privacy, patient engagement) with proven experience in AdTech, MarTech, and/or digital media.

You’ll ensure our healthcare products stand out in a crowded, highly regulated market and are adopted successfully by customers. This position will help support a multitude of IQVIA Digital products.

Key Responsibilities

Go-to-Market Strategy: Develop and execute GTM plans for new and existing healthcare AdTech products, including audience solutions, media activation, and measurement capabilities. Positioning & Messaging: Craft clear, differentiated product positioning and customer-focused messaging tailored to healthcare marketers, payers, providers, and life sciences. Product Marketing