CRM Manager

Salary: £45,000 – £55,000 DOE Location: Remote We’re working with a fast-growing DTC subscription brand in the health and wellness space to appoint a CRM Manager who can take ownership of its customer lifecycle strategy and execution.

With approximately 90% of revenue coming through subscriptions , CRM and retention are fundamental to the continued growth of the business. This is a hands-on role for someone who is as comfortable interrogating customer data and developing a retention strategy as they are building complex journeys in Klaviyo.

You won’t be inheriting a finished test plan. You’ll be expected to find the opportunities, form a point of view, build the solution and measure the impact.

The Role You’ll own the CRM lifecycle end to end, initially as an individual contributor, with the opportunity to grow into a CRM or Retention Lead role as the programme develops. The role will remain hands-on.

You’ll continue to build and optimise alongside taking greater strategic ownership and, over time, potentially leading a team.

What You’ll Own Own the full customer lifecycle in Klaviyo , including welcome and onboarding, product education, replenishment, pre-billing, failed payment, save and skip, and winback journeys Analyse flow, customer and cohort performance to identify where revenue and margin are being lost Build and implement retention strategies based on why customers are cancelling or skipping , rather than relying on blanket save journeys Develop strategies to convert high-intent one-time customers into subscribers Own CRM activity across email, SMS and WhatsApp Manage deliverability, database health and engagement Develop and optimise loyalty programme mechanics, including earn, burn, tiers and redemption journeys Work closely with creative teams to brief and iterate CRM assets based on performance Lead A/B testing across journeys and campaigns, prioritising tests based on commercial impact Develop clear reporting around CRM performance and incremental con