Senior CRM Manager

About Bask & Lather Co. Bask & Lather Co. is a fast-growing, family-founded textured haircare brand built on a scalp-first philosophy, authentic results, and a deeply engaged community. We serve customers across our website, app, TikTok Shop, Amazon, Walmart, and emerging channels.

Our mission is to help customers grow it and keep it too. The Opportunity We are seeking a hands-on Senior CRM Manager to own the execution and performance of our customer relationship marketing program.

You will lead email and SMS campaigns, build and improve automated journeys, and turn customer insight into stronger repeat purchase, subscription retention, and long-term value. Q4 execution is an immediate priority, alongside building a durable lifecycle program. This is a working manager role.

You will set priorities, work directly in Klaviyo, review every major send for accuracy, analyze performance, and coach our CRM Coordinator. You will partner with the future Director of Retention & Customer Lifecycle, who will own the broader retention strategy, budget, and department roadmap.

What You Will Own Campaign Strategy and Q4 Execution Own the email and SMS calendar for launches, education, promotions, replenishment, and engagement. Translate business priorities into briefs, audience plans, creative requirements, send schedules, and measurable goals.

Lead Black Friday/Cyber Monday and holiday CRM planning, including offers, segmentation, contact frequency, contingency plans, and recaps. Partner with Brand, Creative, E-Commerce, Growth, Product, and CX to deliver timely, accurate messages.

Establish pre-send QA for audience, consent, suppression, offer, inventory, links, rendering, timing, and tracking. Lifecycle and Retention Audit, build, and optimize welcome, browse and cart abandonment, post-purchase, education, replenishment, cross-sell, winback, and subscription journeys.

Segment first-time, repeat, high-value, lapsed, and subscription customers using purchase behavior, product int