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Division Vice President Strategic Marketing & Commercial Excellence (Virtual, US
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Job Description
AMETEK seeks a Vice President of Marketing to lead global marketing strategy, product marketing, digital transformation, and commercial excellence for the Measurement, Communications & Testing (MCT) Division.
This role is pivotal in driving organic growth through robust marketing and pricing strategies, supporting acquisition integration, and enhancing brand equity through scalable, data-driven marketing initiatives. This position reports directly to the VP/GM of MCT.
Key Responsibilities
Develop and execute a unified marketing strategy across all BUs, aligning with divisional and corporate goals to drive brand awareness, customer engagement, and lead generation Lead digital transformation initiatives including AI-driven marketing tools, eCommerce, and marketing automation platforms.
Collaborate with BU product managers to segment and define go-to-market strategies, value propositions, and competitive positioning. Support product launches with integrated campaigns and sales enablement tools. Establish strategic pricing best practices to drive profitable organic growth.
Drive Voice of the Customer programs to inform product development and positioning. Oversee all digital marketing activities, develop strategies to boost brand presence, lead generation, and manage campaigns across channels.
Utilize marketing automation tools and analytics platforms; manage relationships with external vendors and agencies. Own commercial platforms including CMS, eCommerce, customer portals, SEO/SEM, social media, and analytics. Lead migration to Sitecore XM Cloud and SAP Commerce for unified digital infrastructure.
Ensure cohesive messaging and brand consistency across all digital channels. Lead marketing due diligence and post-merger integration for new acquisitions. Provide strategic input on whitespace opportunities and market adjacencies. Develop scalable marketing frameworks for newly acquired entities.
Build and manage a high-performing marketing organization, including shared
Required Skills
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