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Channel & Product Marketing Manager
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Job Description
Remote — open to candidates in the US. US-based: Eastern Time required. This is a hybrid Channel and Product Marketing role focused on connecting go-to-market strategy with channel teams, sales motions, and technology partners.
You will translate positioning across managed security, secure networking, wireless/IoT, and connectivity into campaigns, partner enablement materials, and product marketing assets that support pipeline growth and partner engagement.
You will work closely with the Senior Growth Marketing Lead, Channel Directors, and VP of Marketing to execute marketing initiatives across a growing portfolio. This is an execution-focused role where you will help refine and improve existing strategies rather than create them from scratch.
Core Responsibilities Channel Marketing Partner Enablement Adapt direct marketing content into partner-ready assets including solution briefs, objection handlers, conversation starters, co-branded collateral, and enablement materials.
Develop partner-focused win stories and messaging tailored for different partner types including TSDs, sub-agents, and VARs. Maintain and manage partner portals to ensure content is current and accessible.
Campaign Execution & Co-Marketing Execute partner-led campaigns using existing content such as case studies, webinars, and research. Support co-marketing initiatives with technology partners and MDF-funded activities. Align campaigns with sales priorities and active pipeline.
Write partner nurture and follow-up email sequences. Channel Engagement & Operations Own the channel newsletter including content, distribution, and reporting. Support field and partner events across the US and UK. Manage campaign operations including segmentation, timelines, reporting, and coordination.
Product Marketing Content & Portfolio Support Support development of datasheets, solution briefs, competitive positioning documents, FAQs, and other product marketing assets. Execute against the product content roadmap in
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