Manager - B2B Marketing - Chemical

Role Summary: - Develop, execute and drive the marketing and communication strategies for the Company. - Report the effectiveness of these strategies to the management. Detailed Responsibilities: Developing and Executing Communication Strategies: - Formulate and implement marketing communication plans aligned with business objectives. - Collaborate with cross-functional teams to ensure consistent messaging across all channels. Coordinating with External Agencies: - Collaborate closely with external marketing and advertising agencies to execute campaigns effectively. - Provide clear briefs and guidelines to agencies, ensuring deliverables meet brand standards. - Monitor agency performance and provide feedback for continuous improvement. Overseeing Strategy Implementation: - Ensure the successful execution of marketing strategies by coordinating with internal teams. - Monitor and evaluate the effectiveness of campaigns, making adjustments as needed. Database Marketing: - Develop and implement database marketing strategies to effectively reach and engage target audiences. - Utilize customer data to personalize communication and enhance marketing effectiveness. Online & Offline Marketing: - Lead digital marketing efforts, including social media campaigns, email marketing, and online content creation. - Collaborate with digital agencies to optimize online presence and analyze performance metrics. - Plan and execute offline marketing initiatives, including events and traditional advertising. Brand Management: - Uphold and enhance the organization's brand identity. - Ensure consistent brand messaging across all communication channels. - Coordinate with creative agencies for brand development and adherence. Internal Communication: - Develop and implement internal communication strategies to engage and inform employees. - Collaborate with internal stakeholders to ensure a unified organizational message. Market Research: - Stay informed about industry trends, competitors, and market dynamics. - Conduct market research to identify opportunities and challenges.